Case Study
CBR Fitness Expo
A custom event website designed to promote Canberra's major fitness weekend and make information accessible to spectators, competitors, exhibitors and sponsors.
Client
CBR Fitness Expo
Industry
Events & Fitness
Services
- Website Design
- Website Development
- Responsive Design
- Event Information Architecture
Year
2026
The Challenge
Bringing a major multi-sport event together online
Canberra Fitness Expo brings multiple sports, competitions, exhibitors and visitor experiences together across one action-packed weekend. The website needed to organise a large amount of event information without losing the energy and excitement of the expo, while giving spectators, competitors, sponsors and exhibitors clear pathways to the content most relevant to them.
The Solution
An energetic platform built around the event experience
We created a responsive event website that captures the scale and atmosphere of the expo while keeping navigation straightforward. Dedicated pages for sports, competitions, tickets, exhibitors, sponsors, schedules and visitor information make the event easy to explore, with prominent calls to action guiding users towards ticket purchases, registrations and exhibitor enquiries.
Design Highlights
Event-Led Visual Design
A bold, high-energy visual system reflects the atmosphere of a live fitness festival.
Clear Content Structure
Sports, competitions and essential event information are organised into simple user journeys.
Conversion-Focused CTAs
Prominent pathways encourage visitors to buy tickets, enter events or become an exhibitor.
Responsive Experience
The complete event experience remains accessible and easy to navigate across desktop and mobile.
The Result
The Outcome
The finished website gives Canberra Fitness Expo a professional digital home that matches the energy and scale of the event. Visitors can quickly discover what is happening, explore individual sports and competitions, access practical event information and take the next step—whether that means purchasing tickets, competing, exhibiting or partnering with the expo.
Live Website
Explore the Live Website
The best way to appreciate this project is to explore the live website. Experience the design, responsiveness and user journey exactly as visitors do.
