Case Study
Florence & Ferrari
A premium pre-launch landing page designed to introduce the Florence & Ferrari brand and support early-access waitlist registrations.
Client
Florence & Ferrari
Industry
Luxury Homewares
Services
- Landing Page Design
- Website Development
- Responsive Design
- Waitlist Experience
Year
2026
The Challenge
Building desire before launch
Florence & Ferrari needed to introduce a new luxury weighted blanket before the full website and product launch were ready. The challenge was to communicate the product's premium positioning, create an immediate sense of comfort and exclusivity, and give interested customers a clear reason to join the early-access waitlist.
The Solution
A refined pre-launch experience
We created a focused landing page that presents the weighted blanket as a considered luxury product rather than an everyday homeware item. Immersive imagery, elegant typography and restrained messaging establish the brand's premium character, while a simple email sign-up journey turns early interest into a growing waitlist.
Design Highlights
Luxury Art Direction
A dark, editorial visual style creates an intimate atmosphere and positions the product within the luxury homewares market.
Product-Led Storytelling
Focused messaging introduces the feeling, quality and purpose of the weighted blanket without overwhelming the visitor.
Waitlist Conversion
A clear early-access call to action keeps the experience focused on one goal: capturing qualified launch interest.
Responsive Experience
The landing page adapts cleanly across desktop and mobile, preserving its premium presentation on every screen size.
The Result
The Outcome
A polished pre-launch presence that gives Florence & Ferrari a credible platform for introducing its first product and collecting early customer interest. The landing page establishes a distinctive luxury identity while the wider ecommerce experience remains in production.
Live Website
Explore the Live Website
The best way to appreciate this project is to explore the live website. Experience the design, responsiveness and user journey exactly as visitors do.
